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Avigilon Aims to Expand Global Profile with New Director of Marketing and Communications

Keith Marett brings more than 15 years of advertising, brand, and marketing expertise to award-winning high definition surveillance solution developer   

VANCOUVER, CANADA – May 2, 2011 – Avigilon, the performance and value leader in high definition (HD) and megapixel video surveillance solutions, today announced the appointment of Keith Marett as the company’s new director of marketing and communications.

With more than 15 years of experience executing national marketing campaigns for leading companies including Bell Canada, Vancity Credit Union, Suzuki, Starbucks, Okanagan Spring Brewery, Sleeman’s, Canfor, TransLink, and the BC Government, Marett has joined Avigilon to build global awareness for Avigilon’s award-winning high definition surveillance solutions.  

“Throughout his career, Keith has successfully combined his strong entrepreneurial drive and ability to plan and execute successful strategic brand and marketing initiatives to raise the profile and revenues of a number of prominent companies,” said Alexander Fernandes, president and CEO for Avigilon. “We are confident that his results-oriented project management style, superior analytical and market research skills, and vast marketing experience will help propel Avigilon to the next level.”

Before joining Avigilon, Marett was acting director of marketing communications at Bell Canada, where he was responsible for the company’s $80M national wireless advertising campaign. While there, he was also responsible for ensuring continuity of brand and messaging across the entire company and throughout the company’s extensive retail partner network.

Prior to Bell, Marett was also an account manager at Grey Worldwide, a global advertising and marketing agency where he managed a number of high profile accounts including Vancity Credit Union, Suzuki, and Starbucks. In this position, Marett and his team helped Vancity Credit Union grow its membership base by almost 30 percent, nearly doubling the company’s total assets.

“With a rapidly growing customer base, expanding product portfolio, and an ever increasing number of product and company awards, this is a very exciting time for Avigilon,” said Marett. “I am looking forward to playing a strategic role in helping further develop awareness for our brand internationally.”

About Avigilon
Avigilon designs, manufactures, and markets award-winning HD surveillance solutions. The performance and value leader, Avigilon’s solutions protect and monitor thousands of customer sites in more than 60 countries around the world. Avigilon Control Center, the world’s first open HD Network Video Management Software platform, and megapixel cameras deliver full situational awareness and actionable image detail.

Campuses, transportation systems, healthcare providers, public venues, infrastructure, and manufacturing sites with security, safety validation, and compliance requirements all benefit from reduced investigation time and more successful investigations by immediately producing indisputable video evidence.

Avigilon earned Frost & Sullivan’s HD Surveillance Company of the Year award in 2009, the Frost & Sullivan Award for New Product Innovation in 2010, and was ranked among the top five fastest growing technology companies in Canada in the 2010 Deloitte Technology Fast 50 ranking.

About Avigilon
The performance and value leader in high definition and megapixel video surveillance systems, Avigilon was honored by Frost & Sullivan with the 2009 Best Practices Award as the HD Surveillance Company of the Year. Avigilon’s HD surveillance systems offer a breakthrough in imaging performance, which is required for the protection of the public, critical assets, and infrastructure. Avigilon’s exceptionally strong commitment to research and development ensures that it will continue to be the leader in supplying high definition surveillance systems on which demanding security professionals rely.
For further information please visit www.avigilon.com.