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ELMDENE APPOINTS SAM WARD AS REGIONAL SALES MANAGER

Innovative electronic security and fire products manufacturer, Elmdene International Limited - a subsidiary of Potter Electric Signal, LLC - announces the appointment of Sam Ward as one of its Regional Sales Managers.

Sam brings a wealth of relevant industry experience to this position.

He joins Elmdene from Apollo Fire Detectors where he spent the past 14 years. In addition to his sales experience, Sam can call upon 11 years of engineering experience, backed by a degree, to ensure he has a strong technical and practical understanding of the product lines he will be promoting and supporting.

As Regional Sales Manager, Sam will be working closely with Elmdene's security and fire customers, initially in the Southern region, to raise awareness of the company's extensive range of innovative technologies, from award-winning acoustic graffiti detection to energy efficient Switch Mode power supplies. Part of his remit will also be to further enhance Elmdene's presence in key vertical market sectors and to support its growing export market in as yet to be designated areas

Commented Sam Ward: "I decided to enquire about a position with Elmdene due to their potential and quality reputation in the market. Once seeing the modern production and logistics facility, understanding the product portfolio and routes to market and most importantly meeting the team, I knew I had found somewhere that I could make a difference and I am looking forward to the opportunities and challenges of my new role. Certainly the future for the business looks extremely bright and I am excited to be part of a team within an industry pioneering company tasked with delivering future growth based on a strong product portfolio and, crucially, a well established and loyal customer base."

Said Ian Moore, Managing Director, Elmdene International Limited: "We are extremely pleased to have someone with Sam's likeable character and proven track record join Elmdene at such a pivotal time as we seek to significantly expand our operations and market presence. We have already bolstered our sales and marketing team with a new talented Marketing Manager, linguistic support to our export team and Sam's appointment is only the first in a number of important personnel announcements we are planning to make in the weeks and months ahead – watch this space!"

For more information on Elmdene and its products please log on to www.elmdene.co.uk.

Elmdene also has a YouTube Channel which can be found at:-
http://www.youtube.com/user/ElmdeneInternational.

About Elmdene International Limited - Founded over 40 years ago, Elmdene International Limited - a subsidiary of Potter Electric Signal, LLC - is headquartered in Portsmouth, England, with a turnover of £10 million and has 100 employees. The fast growing company manufactures electronic products for the security, access control, CCTV and fire industries around the world. Key product lines for Elmdene include: its new innovative Merlin MGD-S Graffiti Detector which applies acoustic technology to detect aerosol-propelled spray paints, energy efficient Switch Mode power supplies which are up to 87 per cent efficient (compared to around 50 per cent for linear alternatives), a wide range of external and internal sounders, panic buttons, magnetic contacts, safe limpets, junction boxes and ancillaries. Elmdene places a strong emphasis on quality, is accredited to BS EN9001:2000, and manufactures products to technical standards recognised around the world such as: VdS in Germany for EN54-4 power supply equipment for the fire industry, NFa2p in France, NCP in the Netherlands and INCERT in Belgium for magnetic contacts, external sounders, power supplies and inertia detectors. For more information on Elmdene please visit: www.elmdene.co.uk.