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ELMDENE ANNOUNCES MARKETING MANAGER APPOINTMENT IN LEAD-UP TO IFSEC 2011

Innovative electronic security and fire products manufacturer, Elmdene International Limited - a subsidiary of Potter Electric Signal, LLC - announces the appointment of Jo Chittenden as its Marketing Manager.

In this pivotal promotional role for Elmdene, Jo will be tasked with overseeing all ongoing marketing activity including: corporate identity, product launches, advertising, literature and website development.

A highly experienced marketing professional, Jo's relevant industry knowledge comprises 11 years with Apollo Fire Detectors Ltd as its Senior Marketing Executive. At Apollo, her work was extremely wide ranging, from co-ordinating website design to the creation of an industry-leading application guide, allowing Jo to develop the key marketing skills that will prove invaluable in her new Elmdene position.

One of the first tasks for Jo at Elmdene will be to coordinate the company's participation in the forthcoming IFSEC 2011 exhibition in Birmingham, England.

Said Jo Chittenden, Marketing Manager, Elmdene International Limited: "I am delighted to be joining Elmdene at such an exciting time as we build-up to IFSEC. As a marketeer, undoubtedly, this high profile event provides an ideal platform to promote the wide range of high quality and innovative solutions coming on stream.

The latest energy-efficient switch mode power supplies for security and fire systems and the Merlin MGD-S Graffiti Detector with its acoustic sensing technology - which has been shortlisted for an award - are likely to be standout products for us at the show."

Commented Ian Moore, Managing Director, Elmdene International Limited: "I believe that Jo's appointment is a key element in ensuring that at Elmdene as we look to build on recent growth, which has seen the business reach a turnover of £10 million, the right team is in place to effectively communicate our key product advantages, built around a strong emphasis on high quality engineering and, crucially, the delivery of favourable whole-life costs for customers."

For more information on Elmdene International Limited and its product lines please visit Hall 4, Stand H135, during IFSEC 2011, or log on to www.elmdene.co.uk.

About Elmdene International Limited - Founded over 40 years ago, Elmdene International Limited - a subsidiary of Potter Electric Signal, LLC - is headquartered in Portsmouth, England, with a turnover of £10 million and has 100 employees. The fast growing company manufactures electronic products for the security, access control, CCTV and fire industries around the world. Key product lines for Elmdene include: its new innovative Merlin MGD-S Graffiti Detector which applies acoustic technology to detect aerosol-propelled spray paints, energy efficient Switch Mode power supplies which are up to 87 per cent efficient (compared to around 50 per cent for linear alternatives), a wide range of external and internal sounders, panic buttons, magnetic contacts, safe limpets, junction boxes and ancillaries. Elmdene places a strong emphasis on quality, is accredited to BS EN9001:2000, and manufactures products to technical standards recognised around the world such as: VdS in Germany for EN54-4 power supply equipment for the fire industry, NFa2p in France, NCP in the Netherlands and INCERT in Belgium for magnetic contacts, external sounders, power supplies and inertia detectors.