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Mission 500 Charity Launches Far-Reaching Media Campaign

Integrated Marketing Program Focused on Security Professionals

Miami, FL (December 14, 2011) – Mission 500, a non-profit initiative focusing on the security industry and dedicated to serving the needs of children and communities in crisis, is launching an aggressive integrated marketing campaign beginning in January 2012 media. For the first time, Mission 500’s media partners have joined in offering their support in the form of over US$125,000 in print and electronic media placements to support this important cause.  

Media for the marketing program is being supported by SDM, Security Magazine, Security Products, Security Systems News, Security Technology Executive, Ventas de Seguridad, Seguridad en America and their respective web pages and portals. Other publications who are interested in lending their support to this cause may contact LRG Marketing Communications for further details.

The goal of the campaign is to get every security professional and/or their employer to sponsor at least one child through World Vision’s child sponsorship program. Only $360 per year (tax deductible) helps feed, clothe, educate and provide health care for a child in need. By ISC West 2012, the campaign aims to provide for at least 250 new children. 

Additionally, participants in the 2012 Security 5K will be able to set up their own customized fundraising pages as individuals so they too can lend their support to this effort, and sponsor more children. 

This 5K run/2K walk will take place at ISC West on March 29, 2012. The Security 5K/2K is the first charity-driven event at an ISC Expo conceived to engage corporate sponsors as well as individuals within the industry. Runners can register for the race on-site at the Mission 500 booth at ISC West, or online at www.firstgiving.com/mission500. A nominal entry fee of $30.00 will go directly to the charity. 

For more information on the Mission 500 campaign, or on how to become involved in supporting Mission 500, contact George Fletcher at pr@mission500.org, or call 305-321-3193.

About Mission 500

Mission 500 is a non-profit organization dedicated to serving the needs of children and communities in crisis. By using their intimate knowledge of the security industry, they have helped focus industry efforts on sponsoring at least 500 Children in World Vision’s program—with 100 percent of funds raised going directly to World Vision. Through corporate sponsorships and donors, the volunteer-driven initiative has increased the number of sponsored children to more than 400. More information is available at http://www.mission500.org.