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Doktor Jons Guide to The Use and Application of CCTV & IP Video - a unique resource providing information and advice on  the modern use of CCTV video surveillance
Doktor Jons Guide to The Use and Application of CCTV & IP Video - a unique resource providing information and advice on  the modern use of CCTV video surveillance

Doktor Jons guide to

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Doktor Jon's Guide to the Use and Application of CCTV & IP Video
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Doktor Jon's 'News and Views

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Welcome Smart Retail Solutions: Intelligent Visitor Counting with just an IP Camera

For those store managers who would like to know how many people are visiting their store, aim at ensuring efficient staffing, reducing costs and are interested in improving customer service there exist lots of software solutions.

 

Some of them are smart, simple and precise. And some are not quite. One of the smart, simple and precise is called QCount.

INTELLIGENT COUNTING: what makes it so special?

QCount provides intelligent and precise counting due to:

• Distinguishing the number of people in a group
• Handling situations, when people linger or make a U-turn in the counting zone.
• Working in diverse lighting conditions.

BENEFITS FOR THE BUSINESS: what results do stores and locations get?

• Boost Sales Performance

Calculate customer conversion rates, the percentage of store visitors that actually make a purchase. This analysis enables managers to evaluate and improve their sales indicators.

• Adjust Advertisement Budget
• Check if the company advertisement efforts are effective and how they relate to the number of visitors in the store.
• Draw conclusions on the effectiveness of store visual materials and renovations, success of exhibitions, promotions and other marketing activities.
• Optimise Product Placement

In-store product placement optimisation and quick evaluation of the effectiveness of product repositioning to invite new product discovery (by delivering graphical data of aisles occupancy).

• Ensure Efficient Staffing
• Know peak visitors’ hours.
• Calculate when most staff is needed on site.
• This leads to reduced staff costs and enhanced workforce management.
• Improve Store Operations
• Adjust the store’s opening hours to best suit the customers.
• Analyse customer flow throughout the whole retail chain or certain store areas and make appropriate decisions afterwards.
• You see to which extent people enjoy their stay in your store by calculating average visit duration.

TECHNICAL ASPECT: how simple is that?

• Network camera with an on-board counting algorithm.
• The data can be sent to either a local or a headquarter-based server.
• Requires very little network bandwidth and server processing.
• Low hardware and network requirements allow you to use the existing infrastructure.

For further information visit:- http://www.quadrox.com

Please refer to other Quadrox documentation for a more extensive explanation.

 

ABOUT THE AUTHOR
Quadrox is a leading provider of Digital Video Internet infrastructure management solutions, enabling companies to leverage the Internet to deliver better physical security and more powerful and cost- effective Digital Video applications and services to their customers, employees and business partners.

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