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Veracity's Prepares for a Busy Second Quarter and Beyond

While 2010 ended on a high note for Veracity- more than 50% growth, profitability for yet another year, and the successful launch of COLDSTORE- 2011 is shaping up to be another monumental step forward for Veracity's transmission line as well as the new storage line.

The transmission line of products will be welcoming some new additions:

• OUTREACH Max and OUTREACH Lite will become available in environmentally protected housings (waterproof) for exterior installation
• Look for improvements in our HIGHWIRE and HIGHWIRE POE, so long the gold standard for Ethernet over Coax products
• TIMENET, our ultra reliable, GPS enabled NTP time server, will become a POE powered device

For those of you who are as yet unaware, Veracity launched COLDSTORE during 2010 to great fanfare. Since that launch, we have:

• Integrated COLDSTORE with Instek Digital
• Entered into the final stages of integration with JDS
• Begun integration with one of the world's largest VMS companies whose system is perhaps the most popular with casinos worldwide

• Installed COLDSTORE into 3 UK city centers for city wide storage of surveillance video

In addition, Veracity and Instek:
• Have recently received purchase orders for new COLDSTORE systems for a school system in the Midwest
• Been chosen by a rapidly growing Texas school system for VMS and storage (over 240TB total)
• Been chosen by a major casino for a massive storage project

All of the above will be featured in press releases and case studies- so, watch out for them.

Our trade show calendar is also quite full and, if you find yourself in the area we'd love to see you in our booth:

• One2One by ISC, February 27th to March 1st, Austin, TX
• ISC West, Booth #22083 (20x20), April 6-8 in Las Vegas, NV
• PSC Tech, Booth A50, May 16th-20th, Westminster, CO

Of special note- we will be holding a COLDSTORE Open Networking Event from 5:30-7:00PM on Monday the 4th of April at the Las Vegas Maggiano's (across from the Wynn/Encore complex). If you are interested in attending, please RSVP to: alyssa.vansant[at]veracityusa.com

Thank you as always for the support and we look forward to 2011!

COLDSTORE is a Network Attached Storage (NAS) array that has been designed from the ground up specifically for video surveillance storage, developed using a back-to-basics approach.

Whilst simple in concept, this delivers a highly reliable storage system even when using the lowest cost hard disks available.  Our Linear Array of Idle Disks (L.A.I.D.™) technology combined with a unique Sequential disk Filing System (SFS™) produces a powerfully simple system, which can provide massive capacity at low cost.  COLDSTORE uses only one-tenth of the power of comparable systems, is resilient to disk failure, requires no disk rebuild process and dramatically reduces running costs.  It provides an easy way to instantly extract and transport critical evidential video data.

Disks are used sequentially, with all disks not in use being switched off, saving power and thus dramatically reducing temperature, vibration and wear – the three primary disk killers.  The system uses a unique mirrored overlapping-pair writing pattern to provide full data redundancy during the critical writing process, but not requiring twice the number of drives of fully-mirrored RAID1 systems.

COLDSTORE exploits the fact that on average, only 3% of video data is ever replayed, and so every disk is off (on average) for 87% of the time. SFS™ controls the disk read/write heads, moving them sequentially across the disk very much like a vinyl record player, virtually removing disk vibration. Combining LAID™,  SFS™ and the special writing pattern, together with a custom-designed low-power main CPU board, results in a disk array which hardly needs any cooling at all, and uses as little as 50 watts even with a fully populated 30TB array.

Veracity Transmission Products Continue to lead the field

Veracity’s line of IP transmission products – which have been solving IP integration problems worldwide for almost 5 years now – are the well established leaders in an increasingly significant and important area of the security market : IP video integration. Reseller partners such as Arecont Vision and Avigilon, as well as recommending partners such as Axis, IQ Invision, Samsung, and many others, have long relied on the Veracity product line to allow them to address segments of the market which would otherwise be inaccessible, such as legacy coax cabling, long network cable runs and many other installations with IP-specific issues which can be solved by one or more Veracity innovations.  While the world of Ethernet over coax as well as Ethernet extension devices has become a little more competitive than when Veracity brought the first devices to the market, products such as HIGHWIRE and OUTREACH Max continue to lead the field. Ethernet over coax has long been a field in which Veracity has been the pioneer and always with an eye towards the future.  Whilst some competitive devices have appeared, none have the powerful combination of features and simplicity which make HIGHWIRE hard to match, still less surpass :

- Completely transparent Ethernet connections, with no IP address settings
- Cleverly designed high-speed serial data signaling for coax cables
- No dip switches or set-up parameters
- Easy and secure power connections, with a very wide range of low voltage input
- Proper device protection on power connection/disconnection
- Very low power consumption
- Compact size with range of wall and rack-mount options
- POE compatible options
- Low cost per pair
- An even more cost-effective four-channel per cable option
- Full CE and FCC certification

While some companies have offered Ethernet & POE extension devices that are restricted to the well-defined IEEE 802.af and 802.at standards, Veracity’s OUTREACH Max has been designed to allow the installer maximum flexibility for higher power applications, whilst maintaining full compatibility with the IEEE standards and offering Veracity’s long-life high-reliability operation as standard.

OUTREACH Max can forward up to 55 watts of power, whereas the lower cost OUTREACH Lite allows the extension of LAN only.   In the event that longer reach is required, OUTREACH Lite can be used in conjunction with OUTREACH Max. While there may be installations where low-cost, high-risk devices may be used, the vast majority of installations all but demand devices that are field-tested and have stood the tests of time and multiple installations- HIGHWIRE, OUTREACH, and others. It is unsurprising that many companies have chosen to standardize on Veracity’s PINPOINT local focus adapter, and companies such as Checkpoint and ADT have begun extensive use of Veracity’s battery powered POE injector, POINTSOURCE. With a verifiable history of solid, reliable products and a company with an excellent reputation for service, support, and product innovation, why would anyone choose a product from another company?