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Xtralis Solidifies Its Position as the Premier Provider for the Fast-growing Global Intelligent Remote Monitoring Market

HeiTel agrees to be acquired by Xtralis thereby joining forces to develop the Intelligent Remote Monitoring Market

(Hemel Hempstead, UK, 5, July 2011) – Xtralis™, a leading global provider of powerful solutions for the early detection of fire, gas and security threats, today announced the acquisition of Germany-based HeiTel Digital Video GmbH. This acquisition enhances significantly Xtralis’ position as the premium manufacturer of video surveillance and central monitoring solutions globally.

“The Intelligent Remote Monitoring market is one of the fastest growing segments of the maturing video surveillance market due to quickly advancing technology and industry standards. Intelligent Remote Monitoring provides proactive protection through video verified alarms and controlled response at much lower annual costs than alternative solutions,” explains Samir Samhouri, President and CEO of Xtralis, the global leader of the remote video monitoring market through its ADPRO® brands.

Like ADPRO by Xtralis, HeiTel has a very strong presence with Central Monitoring Stations. By joining forces Xtralis and HeiTel will provide a complete Intelligent Remote Monitoring platform including video verification, analytics and perimeter protection to the global market.

“The addition of HeiTel will help the Xtralis group of companies excel and expand in the delivery and monitoring of its leading early detection technology; it will also enhance the companies geographic and market segment reach. HeiTel’s product offering, channels and geographic presence complements the Xtralis ADPRO offering.  Together ADPRO with HeiTel will have a dominant position in the markets they serve.  We see no significant overlap between ADPRO and HeiTel and we intend to maintain all the products, channels, locations and talents that HeiTel has worked on building over the last 20 years.”

Xtralis and HeiTel will both work to expand the awareness of the Intelligent Remote Monitoring but will operate as two separate business entities working with their respective channel partners. HeiTel is located near Hamburg Germany with a substantial employee presence engaged in the design, development and sale of video surveillance technology including:

• Digital video remote transmission via computer networks
• Digital recording integrated into their video transmission concept for local long-term storage
• Integration of video receiver technology into security monitoring centres, emergency call and serviced centres

For more information about HeiTel, visit at www.heitel.com

IEG - Investment Banking and Renzenbrink, Raschke, von Knobelsdorff, Heiser advised Xtralis on this transaction."

About Xtralis

Xtralis™ is the leading global provider of powerful solutions for the early detection of fire, gas and security threats. Our technologies prevent disasters by giving users time to respond before life, critical infrastructure or business continuity is compromised. We protect high-value and irreplaceable assets belonging to the world’s top governments and businesses. Our solutions include VESDA® by Xtralis – high-sensitivity aspirating smoke detection, ICAM™ by Xtralis – flexible aspirating smoke detection, ADPRO® by Xtralis – perimeter, multi-site and enterprise security, and ASIM™ by Xtralis – traffic detection.