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DEDICATED MICROS AND MIDWICH SECURITY - A QUALITY PARTNERSHIP

Dedicated Micros – part of AD Group – the video surveillance solution specialists – announce today that it has sealed a strategic partnership in UK, with Midwich Security – the Security Division of Midwich, the highly successful AV Distributor.

Dedicated Micros and Midwich Security share many philosophies including a focus on quality, value and differentiated benefits, backed by world class training and support.

The Dedicated Micros brand is synonymous with high quality products and technologies which provide seamless video management solutions for users, containing the benefits of 30 years of specialised video surveillance market development experience. All products are designed with inherent installation benefits such as consistent local and remote menu systems, remote camera configuration, plug and play IP video configuration, automatic VLAN creation and secure lock down to protect the Corporate network from potential vulnerabilities.

The partnership with Midwich Security enables major CCTV installers to transition their applications safely and securely into the world of IP video with Dedicated Micros award winning, patented Closed IPTV technology and IP camera -DVR - NVR product solution. The Closed IPTV technology is particularly well suited to the many analogue/hybrid installations where analogue cameras may have been part of the initial estate and users are now looking for an upgrade to an IP video solution without an expensive redesign of their network.

Closed IPTV works with a range of Dedicated Micros products that installers will be familiar with, but however may be unaware that the SD Advanced, high performance DVR/NVR is actually capable of becoming Closed IPTV enabled and as a result a plug and play, safe and secure HD IP camera recording, embedded management and display solution which can be scaled up to any size using Dedicated Micros IP Cameras with Integrated Camera recording.

Says Pauline Norstrom, Group Director/Marketing Director of AD Group and Dedicated Micros “We chose Midwich Security as a strategic partner due to their excellent reputation and successful track record of offering value add solutions to the trade. Both brands are synonymous with a focus on quality and best fit for the application rather than lowest price, resulting in video surveillance solutions which offer an IP Video upgrade path for users and a lower cost of ownership”

Installers should look out for further announcements about special introductory promotions and new product solutions coming to market in the next few weeks and months.

About AD Group - AD Group with its headquarters in Warrington, England, was established in 1997, its primary objective being to create and bring to market leading edge CCTV solutions. The pioneering nature of the Group’s products, with the emphasis very much on R&D, has undoubtedly been a critical element in AD’s success to date. The principal shareholder of AD is Mike Newton who founded UK CCTV giant Dedicated Micros in 1982 which ranks No1 globally for multi channel digital video recorders. In 2001 Dedicated Micros became an integral part of AD Group. Since that time all AD companies have been able to take advantage of a shared technology base, offering the potential for flexible CCTV solutions on the ground, in the air and on the move. Members of AD Group include: AD Aerospace, AD Mobile, AD Network Video, ChipWrights, Dedicated Micros, D-Tec, ISD, RemGuard and TSS. More information on AD Group is available at http://www.ad-group.co.uk

About Midwich security: - Midwich security is a specialist trade-only distributor of security products based in the UK. With a respected and proven track record, Midwich security provides solutions in both analogue and IP security, supported by the leading brands in the security industry. As a trading division of Midwich, Midwich security offers competitive pricing, specialist technical support and comprehensive after-sales service. Midwich security can offer its customers a reliable next day delivery service throughout the UK and to most European destinations from its state of the art warehouse. For more information visit: http://www.midwichsecurity.com

About Midwich: - Midwich is the UK’s leading trade-only distributor of audiovisual and consumer electronics technology products. Midwich was named ‘Specialist Distributor of the Year’ at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009, and ‘AV Distributor of the Year’ at the AV Awards 2003, 2006, 2008, 2009 and 2011. Midwich won the Microscope ACE Award for ‘AV Distributor of the Year’ 2008, 2009 and 2010 and ‘Logistics Team of the Year’ 2010. The business is currently ranked 181 on the Times Top Track 250 of private mid-market companies.

About Dedicated Micros
Dedicated Micros – part of AD Group - is the world’s leading manufacturer of CCTV solutions for security applications from megapixel IP cameras to high performance high definition recording, transmission and decoding systems. Fine-tuned by more than 28 years experience in the CCTV business, globally Dedicated Micros’ equipment now records more than seven million images every second of every day, installed in some of the most prestigious and security conscious locations. The technological developments pioneered by Dedicated Micros have formed many of the building blocks for the success of today’s CCTV industry; the company’s founder Mike Newton being credited with the invention of the first commercially available CCTV video multiplexer and the patent pending Closed IPTV IP video technology. A catalogue of prestigious awards also reflects Dedicated Micros commitment to innovation and excellence. More information on Dedicated Micros is available at http://www.dedicatedmicros.com