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Panasonic Pro-Camera Solutions Announces New Concept in Industry Bespoke ‘Business Intelligence Video Systems’

Earlier this year, Panasonic announced a new organisation called Panasonic System Communications Company Europe (PSCEU) which integrates twelve business to business product categories plus, project management into one organisation.

With 5001 people dedicated to offering customers a single point of contact, the announcement also described how the PSCEU Pro-Camera Solutions business that offers broadcast, medical, security and surveillance camera systems is a key business component for providing solutions.

Today at IFSEC 2012 PSCEU is pleased to announce the next waypoint in the progression of PSCEU Pro-Camera Solutions business solutions which will bring opportunities for Business Intelligence Video Systems enabling real-time insight to improve business across a range of vertical industries.

The Panasonic stand at IFSEC 2012 gives visitors business specific surveillance demonstrations from industries including; retail, banking, public transport and logistics.

The industry specific demos and an entirely new Panasonic concept in surveillance makes it possible for businesses to deploy security video equipment as real-time business intelligence systems delivering results and enhancing commercial success in key areas; improved quality and performance across marketing, operations and customer service and the best security functionality.

Additionally Panasonic is using IFSEC 2012 as a platform to research, collaborate and discuss emerging business intelligence needs with industry experts in a series of round table meetings. The 'Panasonic Business Intelligence Video Systems Forum' will open discussion about using new advances in analytics surveillance technologies like gender and age profiling and facial recognition for new commercial applications.

Through the new Panasonic Business Intelligence Video Systems capabilities being launched at IFSEC, Banks could execute more targeted promotions, enhance service and optimise resources whilst in the Logistics sector increased efficiency, greater accuracy and enhanced customer service comes closer to becoming a reality.

In Transportation space optimisation, improved customer experience and safety and security can be achieved with Panasonic IP technology and in Retail, space and resource optimisation, greater promotion response and better customer segmentation takes surveillance beyond security alone.

In an statement about PSCEU's approach to collaboration with industry experts to identify new business solutions Christian Sokcevic, Director of the new Pro-Camera Solutions division, said: “The history of film and video has been a constant search for better ways of capturing images and by bringing together all of our professional camera technologies under one roof, we are consolidating our knowledge and expertise to support future product innovation and smart camera applications.”

Masaki Arizono, Managing Director of Panasonic System Communications Company Europe, said: “Panasonic products have always helped make our customers’ working lives better. With our new organisation, we also make our customers’ lives simpler and can add more value through services and solutions. No other company in Europe has such a capability in our market.”

The Panasonic stand at IFSEC 2012 is the place to visit to find out more about how Panasonic consultative solutions based approach and how the new Business Intelligence Video Systems could offer your business greater competitive advantage, performance and insight and of course the very best security functionality available.

About Panasonic System Communications Company Europe (PSCEU)
PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays and rugged mobile PCs. With around 500 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

About Panasonic:-
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic’s stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018.

For more information on Panasonic, visit the company's websites at:-

http://panasonic.net/ --- http://www.panasonic.co.uk