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The "News and Views" Section - Manufacturers Press Release

- Press Release - 16th March 2009

FLYING THE FLAG FOR DEDICATED MICROS ON MOUNT KILIMANJARO
IN FUNDRAISING EXPEDITION FOR UCARE AND PROSTATE CANCER

Dedicated Micros ­ part of AD Group ­ announces that a team it supported has successfully reached the summit of Mount Kilimanjaro, Tanzania, the highest mountain in Africa at 19,340 feet (5,895 metres). The expedition was set-up to provide vital funds for the UCARE charity which seeks to raise awareness of potentially life threatening urological cancers, including prostate cancer which sadly claims the lives of 10,000 men every year in the UK. The Mount Kilimanjaro fundraising effort was timed to coincide with Prostate Cancer Awareness Month (March), a condition which is now the most common type of cancer in men.

A team of five UCARE supporters, including Michael Heal who persuaded Dedicated Micros to sponsor their efforts ­ in exchange for unfurling the company’s flag - scaled the mountain in an impressive five days. This is much faster than some of the celebrity attempts now in the media spotlight. Once at the highest point, the Uhuru Peak on the crater rim, Michael and some of the local guides were able to display the DM flag, which he had brought all the way from the UK for the occasion.

Said Michael Heal: “We are delighted that Dedicated Micros offered their support to UCARE as a corporate sponsor of our Mount Kilimanjaro climb. In DM’s case donating £250, on the condition that we took their flag right up to the summit. It is vitally important that we are able to raise the profile of UCARE and its work.

We are particularly keen to build on-going relationships with companies such as Dedicated Micros and their employees. UCARE can visit businesses to give presentations on urological cancers, highlight the warning signs and where to obtain further advice on these conditions. This is also supported with literature and other materials available on our website ­ www.ucare-cancer.org.uk”

The Dedicated Micros sponsored UCARE team ­ which has just returned to the UK ­ began its climb on Monday 16 February. Michael takes up the story: “Fresh in our minds was the daunting vision of Mount Kilimanjaro as we flew into Kilimanjaro airport from Nairobi. Foolishly we all looked down to catch sight of the mountain but all we could see was clouds. Then someone said we had to look up! Yes, the summit is 2,000 feet higher than the altitude at which the plane was flying!

“Most days involved walking for 6 ­ 9 hours and then sleeping in tents on the slopes of the mountain with temperatures dropping markedly after reaching 3,000 metres. Not only were the long hours of walking on the ascent arduous but the effects of altitude sickness began to kick in from about 3,000 metres with some of the party beginning to feel nauseous and slightly light-headed. “Three nights of restless sleeping in tents also took their toll as we prepared to attack the summit. This required leaving camp at 11.30 pm on the Thursday night and walking very slowly, with head torches on, up the winding trail towards Gilman’s Peak, our first objective, which we reached at about 7.15 pm, just after dawn.

“The guides then checked everyone to make sure that they were fit enough for the last push to Uhuru Peak, another 1.5 ­ 2 hours trek around the rim of the crater. Altitude sickness can be fatal and the guides cannot take any risks. We made the peak, where we took a picture with the DM flag at 10.10 a.m. The temperature was minus 15 C and the wind was blowing a gale!” Comments Nigel Petrie, Chairman of Dedicated Micros: “This is an extremely worthy cause.

At Dedicated Micros we are pleased to be able to support UCARE’s efforts and are delighted with the success of the expedition to Kilimanjaro. I met Michael at The Rugby Union Writers Dinner early this year which he was hosting ­ he is also a member of the Rugby Union Writers Club - and it gave me an opportunity to find out more about their ongoing efforts to raise awareness regarding urological cancers, which often don't receive the attention they deserve. The human side of UCARE’s work was also much in evidence at the dinner, specifically the attendance of former British Lion and England rugby player Andy Ripley who is currently undergoing treatment for prostate cancer.” - Ends -

FACT FILE:
Cancers in the prostate, bladder, testis and kidney account for over 54,000 new diagnoses each year.
Fact:  35,000 of these are prostate cancer
Fact:  18,000 die of urological cancer each year of which 10,000 are due to prostate cancer
Fact:  1,500 new cases of testicular cancer are diagnosed each year and the most vulnerable age group is men aged between 20 and 34. These cancers account for 20% of all cancers diagnosed each year.

About UCARE
UCARE was officially launched in April 2008 to raise awareness, carry out research projects and to offer support and information to patients and their families dealing with urological cancers. Dr Andrew Protheroe, Consultant Medical Oncologist and UCARE Trustee: “The devastating effects of urological cancers on the general population in the UK has never received the exposure the undeniable weight of statistics warrant. These cancers represent nearly 20% of all cancers diagnosed in the UK each year (even more than the numbers diagnosed with breast cancer ) with over 54,000 new cases of cancers in the prostate, kidney, bladder and testis diagnosed every year - and every year 10,000 men die from prostate cancer.” For more information on UCARE please visit www.ucare-cancer.org.uk.

About Dedicated Micros
Dedicated Micros ­ part of AD Group - is the world’s leading manufacturer of CCTV solutions for security applications from megapixel IP cameras to high performance high definition recording, transmission and decoding systems, fine-tuned by more than 25 years experience in the CCTV business, globally Dedicated Micros’ equipment now records more than seven million images every second of every day, installed in some of the most prestigious and security conscious locations. The technological developments pioneered by Dedicated Micros have formed many of the building blocks for the success of today’s CCTV industry; the company’s founder Mike Newton being credited with the invention of the first commercially available CCTV video multiplexer. A catalogue of prestigious awards also reflects Dedicated Micros commitment to innovation and excellence.
More information on Dedicated Micros is available at www.dedicatedmicros.com

About AD Group
AD Group with its headquarters in Warrington, England, was established in 1997, its primary objective being to create and bring to market leading edge CCTV solutions. The pioneering nature of the Group’s products, with the emphasis very much on R&D, has undoubtedly been a critical element in AD’s success to date.
The principal shareholder of AD is Mike Newton who founded UK CCTV giant Dedicated Micros in 1982 which ranks No1 globally for multi channel digital video recorders. In 2001 Dedicated Micros became an integral part of AD Group. Since that time all AD companies have been able to take advantage of a shared technology base, offering the potential for flexible CCTV solutions on the ground, in the air and on the move. Members of AD Group include: AD Aerospace, AD Aviation, AD Network Video, ChipWrights, Dennard, Dedicated Micros, D-Tec, ISD, RemGuard, TSS and TES.  More information on AD Group is available at http://www.ad-group.co.uk

Photo (above) reproduced by kind permission of Dedicated Micros

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