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The "News and Views" Section - Manufacturers Press Release

- Press Release - 26th November 2008

DEDICATED MICROS ANNOUNCES STREAMLINING MEASURES
TO MAINTAIN MARKET LEADING POSITION

Dedicated Micros - part of AD Group - announces that employee numbers have been returned to 2006 levels in line with anticipated market volumes. This action streamlines operations in EMEA by 11 people so the world-leading CCTV specialist can continue to maintain its market position despite the current economic climate. Despite the market growth being below expectations, IMS has recently reported that Dedicated Micros has improved its market share by 18%, including significant progress in the Enterprise sector.

The compulsory redundancies take effect this month (November) and are concentrated primarily in Dedicated Micros' sales, customer service and technical support areas based in the North of England. Employees have already been informed of the decision in a series of internal briefings by senior management.

Said Nigel Petrie, Chairman, Dedicated Micros: "As a business, we constantly review our overheads. The economic climate is inevitably causing us to revise growth expectations as is the case with many other Security Brands.  A particular reticence in the UK Security Sector Supply Chain is an added contributing factor. We are confident that these, preemptive, efficiency measures will ensure that at Dedicated Micros we are in the best possible position to cope with potentially tough economic times ahead. To put this into context even with the announced reduction - which represents less than 2% of Dedicated Micros total workforce - employee levels are still historically high and comparable to 2006 numbers.

"We believe that with Dedicated Micros evolving DV-IP product platform, which requires a different hybrid route to market model, that the high level of service and support we provide to customers will not be impacted by this move. We also feel that Dedicated Micros is in a strong position compared to our rivals to weather the storm, as over the past two years we have embarked on the most ambitious product development programme ever undertaken by the business, from a CCTV solutions point of view, with a range of innovations including new user interfaces and enterprise solutions now coming on stream.

"Looking ahead, the Dedicated Micros' Board plans to maintain the high level of investment in research and development, and all important marketing activities, as we see these as very much the cornerstones of future business success."

About Dedicated Micros
Dedicated Micros ­ part of AD Group - is the world’s leading manufacturer of CCTV solutions for security applications from megapixel IP cameras to high performance high definition recording, transmission and decoding systems. Fine-tuned by 25 years experience in the CCTV business, globally Dedicated Micros’ equipment now records more than seven million images every second of every day, installed in some of the most prestigious and security conscious locations. The technological developments pioneered by Dedicated Micros have formed many of the building blocks for the success of today’s CCTV industry; the company’s founder Mike Newton being credited with the invention of the first commercially available CCTV video multiplexer. A catalogue of prestigious awards also reflects Dedicated Micros commitment to innovation and excellence.

More information on Dedicated Micros is available at http://www.dedicatedmicros.com

About AD Group
AD Group with its headquarters in Warrington, England, was established in 1997, its primary objective being to create and bring to market leading edge CCTV solutions. The pioneering nature of the Group’s products, with the emphasis very much on R&D, has undoubtedly been a critical element in AD’s success to date. The principal shareholder of AD is Mike Newton who founded UK CCTV giant Dedicated Micros in 1982 which ranks No1 globally for multi channel digital video recorders. In 2001 Dedicated Micros became an integral part of AD Group. Since that time all AD companies have been able to take advantage of a shared technology base, offering the potential for flexible CCTV solutions on the ground, in the air and on the move. Members of AD Group include: AD Aerospace, AD Aviation, AD Network Video, ChipWrights, Dennard, Dedicated Micros, D-Tec, ISD, RemGuard, TSS and TES.  More information on AD is available at http://www.ad-group.co.uk

- Ends -

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