Doktor Jons Guide to the "Use and Application of CCTV"
The "News and Views" Section - Manufacturers Press Release

- Press Release - 28th November 2008

DEDICATED MICROS CONFIRMED AS DVR MARKET LEADER
BY IMS RESEARCH

The latest research findings, published by IMS Research, have confirmed the market leading position of Dedicated Micros - part of AD Group - as the number one supplier of own brand Digital Video Recorders (DVRs) in EMEA (Europe, Middle East and Africa) region and also the joint number one provider worldwide, with its proportion of the global market having increased by an impressive 18.8% compared to the previous year's figure of 4.8%.

In the IMS Research report issued this month, 'The EMEA Market for CCTV and Surveillance Equipment - 2008', and based on 2007 revenues, Dedicated Micros leads the way in the DVR category for the region with a dominant market share of 11% - 67% greater than its nearest rival on 6.6%. The research also underlines Dedicated Micros' growing strength in-depth as a solutions provider, especially for Enterprise DVRs where it is now ranked 6th with a 6.4% market share.

At a wider level, the latest IMS Research findings covering the Worldwide Market show that Dedicated Micros is positioned in the top spot, holding the joint number one position for DVRs on 5.7% - an increase of 18.8% in market share since the previous report -significantly ahead of the next highest provider on 4.8%.

Said Pauline Norstrom, Director of Worldwide Marketing at Dedicated Micros: "We are extremely pleased with the IMS Research results which, once again, confirm our status as the leading manufacturer of Digital Video Recorders for security applications. Crucially, the research also underlines our growing presence in areas such as Enterprise DVRs. Ultimately we want to be seen as a major solutions provider who can offer, industry-leading, end-to-end NetVu Connected surveillance products right up to the Enterprise level."
 

About IMS Research
IMS Research was founded in 1989 and is now one of the leading suppliers of detailed, quality market research to the global electronics industry.

More information on IMS Research is available at http://www.imsresearch.com

About Dedicated Micros
Dedicated Micros ­ part of AD Group - is the world’s leading manufacturer of CCTV solutions for security applications from megapixel IP cameras to high performance high definition recording, transmission and decoding systems. Fine-tuned by 25 years experience in the CCTV business, globally Dedicated Micros’ equipment now records more than seven million images every second of every day, installed in some of the most prestigious and security conscious locations. The technological developments pioneered by Dedicated Micros have formed many of the building blocks for the success of today’s CCTV industry; the company’s founder Mike Newton being credited with the invention of the first commercially available CCTV video multiplexer. A catalogue of prestigious awards also reflects Dedicated Micros commitment to innovation and excellence.

More information on Dedicated Micros is available at http://www.dedicatedmicros.com

About AD Group
AD Group with its headquarters in Warrington, England, was established in 1997, its primary objective being to create and bring to market leading edge CCTV solutions. The pioneering nature of the Group’s products, with the emphasis very much on R&D, has undoubtedly been a critical element in AD’s success to date. The principal shareholder of AD is Mike Newton who founded UK CCTV giant Dedicated Micros in 1982 which ranks No1 globally for multi channel digital video recorders. In 2001 Dedicated Micros became an integral part of AD Group. Since that time all AD companies have been able to take advantage of a shared technology base, offering the potential for flexible CCTV solutions on the ground, in the air and on the move. Members of AD Group include: AD Aerospace, AD Aviation, AD Network Video, ChipWrights, Dennard, Dedicated Micros, D-Tec, ISD, RemGuard, TSS and TES.  More information on AD is available at http://www.ad-group.co.uk

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