Doktor Jons Guide to the "Use and Application of CCTV" | |||||||||||||||||||||||||||||||||
- Press Release - 20th November 2008 | |||||||||||||||||||||||||||||||||
Norbain announce forward marketing strategy
20th November 2008, Reading UK - Norbain SD Limited, Europes leading distributor of CCTV, Access Control, Intruder Detection and IP Video solutions announced today their intention to embark upon an unprecedented level of product launch activity. The initiative, beginning now and set to span for six months, focuses predominantly on Norbains two own brands; Vista and Xeno. To engage the systems market Norbain will be launching a raft of new products from Vista, while to cater for the previously unaddressed entry level market Norbain will be launching an enriched product range from Xeno. To fund this activity the company will redirect financial and physical marketing resource away from static promotional opportunities such as IFSEC, which Norbain will miss in 2009, with the focus in the short to midterm being on fluid tactical promotion of these new product introductions. This activity will place a heavy emphasis on direct marketing, both traditional and web based. Commenting on the initiative Alun John, Chief Executive of the Norbain Group, stated Despite the uncertain nature of the economy, Norbain finds itself in a positive position with these product launches playing a key role in our continued success. The decision not to exhibit at the 2009 IFSEC exhibition wasnt taken lightly given our commitment over the past 25 years. However, the pause in our participation fuels our ability to ensure these key products are launched on time, with maximum effect, and benefit to our customer base. For further details visit:- http://www.norbain.co.uk - Ends - | |||||||||||||||||||||||||||||||||
IMPORTANT: No material may be reproduced, copied or redistributed from this site, All the detailed information on this site is provided in good faith; as such, Doktor Jon does not accept responsibility for any consequential loss, injury or disadvantage resulting from any individual or organisation acting on the details contained herein. © doktorjon.co.uk 2004 - 2009 | |||||||||||||||||||||||||||||||||
Homepage...:...Gateway...:...Technical Gateway....:....Quickfind Index....:....Equipment Directory | |||||||||||||||||||||||||||||||||